I'm Olayinka Olayokun, a SaaS founder who figured out organic growth by doing it on my own product.
Olayinka Olayokun is the founder of SERPNAUT and Invoicemonk, a B2B SaaS operator who has shipped, ranked, and repositioned his own product in public — and now runs the same playbook for other founders.
The proof
Before SERPNAUT, I spent three years as the SEO lead for ALAT by Wema Bank — Nigeria's first fully digital bank. A poorly executed migration had destroyed over 1,000 keyword rankings. By the end of the engagement, organic search had grown by 517.6%, driven 2,523,915 new users, and become the brand's single biggest acquisition channel — outperforming paid search, direct, and everything else combined. Read the ALAT case study →
I built Invoicemonk. In its first 28 days, with no ad budget and no existing audience, it reached 300+ organic visits and its first paying customer. When I repositioned the brand mid-flight, something that usually tanks organic traffic, the site recovered and grew: 3 paying customers, 60 free users, and still climbing.
That was not luck. It was a specific process. And SERPNAUT is that process, available to other B2B SaaS founders.
Why SERPNAUT exists
Too many B2B SaaS founders are paying agencies thousands a month for PDF reports they can't act on, or spending months publishing blog posts that never rank for anything. SERPNAUT exists because there is a better way: fix the right things in the right order, starting with what Google actually sees when it crawls your site.
What I believe
Most early-stage SaaS founders need three things before they need a content strategy: a technically clean site, five high-intent landing pages, and a clear answer to what query they deserve to rank for. Everything else, the blog posts, the backlinks, the content calendar, comes after that foundation is in place.
Human detail
I'm based in Nigeria, building SERPNAUT and Invoicemonk in public. If you want to follow the build, connect with me on LinkedIn.