CASE STUDY · INVOICEMONK.COM

I grew my own SaaS from zero to 300 organic visits and a paying customer in 28 days.

SERPNAUT is a founder-led SEO service for early-stage B2B SaaS sites (pre-$20K MRR) that audits, prioritises, and ships the fixes that move organic traffic, without an agency retainer.

SERPNAUT is a B2B-SaaS-focused SEO service that audits your site, prioritises the fixes that will move traffic, and either hands the list to you or implements it for you, no agency retainer required.

Now I do it for other B2B SaaS founders, without the agency fees, the 6-month timelines, or the reports you can't act on.

300+
organic visits
28
days
$0
ad spend
1
paying user at day 28
B2B SaaS SEO · serpnaut.xyz↓ scroll to learn more
HOW IT WORKS

Three steps. No technical knowledge needed.

01

You connect your site in one click

Enter your URL and connect your Google Search Console using the same Google sign-in button you use everywhere. No passwords shared, no access given to a stranger. Just a read-only permission that takes 30 seconds.

02

We find exactly what's holding you back

SERPNAUT checks your technical health, keyword rankings, page structure, and how you compare to your direct competitors, then turns it into a plain-English report with a prioritised fix list and estimated traffic impact per fix.

03

We fix it, or show you exactly how

Take the audit and implement the fixes yourself, or let us handle the top 5 issues within 7 days. No agency retainer. No 3-month contract. Just the fixes that move the needle.

THE METHOD, DRAWN

SEO that works looks like a map, not a list of posts.

One central entity, six pillar disciplines, and a chapter for every question a buyer asks along the way. This is the exact topical map behind SERPNAUT's own playbook, rendered live from the pages themselves. Click any node to read it.

The SERPNAUT topical mapA radial map of the B2B SaaS SEO playbook: one central entity, 6 pillar disciplines, and 30 supporting chapters, each linked to its parent pillar.IndexationIndexationRenderingRenderingCore Web VitalsCore Web VitalsSitemaps And RobotsSitemaps And RobotsCanonical And DuplicationCanonical And DuplicationIntent Matching For Saas PagesIntent Matching For Saas PagesTitle And H1 CraftTitle And H1 CraftEntity CoverageEntity CoverageInternal Cta And Conversion BlocksInternal Cta And Conversion BlocksOn Page Refresh CadenceOn Page Refresh CadenceIcp Language MiningIcp Language MiningHead Term Vs Modifier MappingHead Term Vs Modifier MappingDifficulty BandsDifficulty BandsCommercial Vs Informational SplitCommercial Vs Informational SplitKeyword Research ToolingKeyword Research ToolingCentral Entity SelectionCentral Entity SelectionTopical Map BlueprintTopical Map BlueprintPillar And Cluster StructurePillar And Cluster StructurePublishing CadencePublishing CadenceMeasuring Topical AuthorityMeasuring Topical AuthoritySoftware Application SchemaSoftware Application SchemaFaq And Howto SchemaFaq And Howto SchemaBreadcrumb And Article SchemaBreadcrumb And Article SchemaOrganization And Sameas SchemaOrganization And Sameas SchemaSchema Validation And PitfallsSchema Validation And PitfallsTopical Link Graph ShapeTopical Link Graph ShapePillar Cluster Link MechanicsPillar Cluster Link MechanicsCommercial Link PathsCommercial Link PathsAnchor Text DisciplineAnchor Text DisciplineOrphan And Dead End AuditsOrphan And Dead End AuditsTechnical SEOOn Page SEOKeyword ResearchTopical AuthoritySchema MarkupInternal LinkingB2B SaaSSEOCENTRAL ENTITY
6 pillars · 30 chapters · hover a node to read it, click to open the page
PROOF, NOT PROMISES

Built this on my own product first.

Invoicemonk started with zero organic traffic, zero domain authority, and zero ad budget. In 28 days, using the exact same process SERPNAUT runs on client sites, it reached 300+ organic visits and its first paying customer. After a brand repositioning mid-flight, traffic dipped briefly, then recovered, and within the next ~30 days grew to 60+ users and 3 paying customers. Every tactic used is documented.

Read the full case study →
300+
Organic visits
28 days
Zero to results
$0 spent
No ad budget
1
Paying customer at day 28
Invoicemonk organic sessions, first 28 daysLine chart of organic sessions across 8 periods, rising from 2 to 312.D0D4D8D12D16D20D24D28FIXES SHIPPED
Invoicemonk · organic sessions · $0 ad spend · first paying customer on day 28
ENTERPRISE PROOF

Before SERPNAUT, I rebuilt SEO for Nigeria's first digital bank.

Over three years, I rebuilt the entire SEO presence of ALAT by Wema Bank, from a 90% ranking loss caused by an ill-planned migration to organic search becoming their single biggest acquisition channel. The same rigour that produced those results is what runs inside every SERPNAUT audit.

Read the ALAT case study →
517.6%
Organic growth
2,523,915
New users from organic
60,000+
App downloads from organic
40%
Of account openings from organic
WORK WITH SERPNAUT

Start with a free audit. Pricing follows the diagnosis.

Every engagement begins the same way: a free, founder-led audit of your B2B SaaS site. You see exactly what's broken, what to fix first, and what each option costs, before you spend a cent.

Free Audit

$0

The full founder-led audit, free for the first 10 B2B SaaS sites each month.

Delivered within 48 hours

  • Technical health: crawl, render, index, sitemap, schema
  • On-page review of your five commercial templates
  • Keyword position check against your top three competitors
  • Content and entity gaps for your ICP
  • Prioritised fix list with estimated traffic impact per fix

Best for: Founders who want to know what's broken before they spend anything.

Fix Sprint

$797

The audit plus implementation — we ship every fix across the six disciplines.

Shipped within 21 days

  • Everything in the audit
  • Rendering, indexation, and Core Web Vitals fixes shipped
  • Titles, H1s, and intent matching rewritten on commercial pages
  • Valid JSON-LD deployed across templates
  • Internal link graph rewired from authority pages to money pages

Best for: Teams whose engineers are heads-down on product and won't get to SEO fixes.

All four tiers are listed on the SaaS SEO pricing page. For what actually gets executed, see the SaaS SEO services or how a founder-led SaaS SEO consultant works. Weighing this against an agency? Read SERPNAUT vs a B2B SaaS SEO agency. Prefer to do it yourself? Start with the SaaS SEO checklist.

FAQ

Questions founders ask before signing up

Short, direct answers. If something's missing, email hello@serpnaut.xyz and I'll add it here.

  • B2B SaaS founders between launch and roughly $20K MRR who own SEO themselves and need it fixed without hiring an agency. If you're pre-launch with no live product, or you already have an in-house SEO team executing well, you're not the fit.

Weekly SEO teardowns. One site. One fix. Every week.

Every Tuesday: a real B2B SaaS site, a real SEO problem, and the exact fix, written for founders, not SEO agencies.

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