How much does an SEO audit cost?

A founder-grade SEO audit for a B2B SaaS site costs $197 at SERPNAUT, and the first 10 sites each month get the same audit free. Agency audits for comparable scope typically run $2,000–$8,000 and take three to six weeks; the difference is scope creep and account-management overhead, not depth of analysis.

Why is the audit free for the first 10 sites each month?

Because SERPNAUT is founder-led and still building its public case-study library. Ten audits a month is what one person can deliver at full depth. When the spots are gone, the identical audit is $197 or you can join the waitlist for next month at no cost.

What's the difference between the Fix Sprint and the retainer?

The Fix Sprint ($797) is a one-time implementation of everything the audit found, shipped within 21 days. The retainer ($697/month) is ongoing execution after the fixes are done: topical-map expansion, publishing, internal linking, and a written month-end report. Most founders do a Sprint first and only move to a retainer once the foundation is clean.

Do I have to get on a sales call?

No. Every tier starts with the same form: your URL, two sentences about your product, and what's frustrating you. The audit arrives by email within 48 hours. Calls happen only if you want one.

Is there a refund policy?

If the $197 audit doesn't surface at least five specific, prioritised fixes you weren't already aware of, email hello@serpnaut.xyz within 7 days for a full refund. Fix Sprint and retainer work is scope-based and refunds are pro-rated against work completed.

Is the retainer locked into a contract?

No. The retainer is month-to-month at $697 and can be cancelled any month. Everything produced during the engagement — audits, page rewrites, schema, link maps — stays yours.

PRICING

SaaS SEO pricing, published in full.

Four ways to work together, all four priced on this page. No proposals, no discovery calls, no 'contact us for pricing'.

Start with the free audit →

HOW MUCH DOES IT COST

A founder-led SEO audit for a B2B SaaS site costs $197 — and the first 10 sites each month get the same audit free. Implementation of everything the audit finds is a one-time $797 Fix Sprint, and ongoing monthly execution is $697/month with no lock-in. Every tier starts with the same 48-hour written audit.

THE FOUR TIERS

Start at the diagnosis. Buy implementation only if you want it.

Free Audit

The full founder-led audit, free for the first 10 B2B SaaS sites each month.

Delivered within 48 hours

✓Technical health: crawl, render, index, sitemap, schema
✓On-page review of your five commercial templates
✓Keyword position check against your top three competitors
✓Content and entity gaps for your ICP
✓Prioritised fix list with estimated traffic impact per fix

Best for: Founders who want to know what's broken before they spend anything.

Claim a free spot →

Audit

$197

The same audit document, available once the month's 10 free spots are gone.

Delivered within 48 hours

✓Everything in the free audit
✓A written fix guide you can hand straight to an engineer
✓One round of follow-up questions by email

Best for: Founders who don't want to wait for next month's free slots to open.

Buy the audit →

Fix Sprint

$797

The audit plus implementation — we ship every fix across the six disciplines.

Shipped within 21 days

✓Everything in the audit
✓Rendering, indexation, and Core Web Vitals fixes shipped
✓Titles, H1s, and intent matching rewritten on commercial pages
✓Valid JSON-LD deployed across templates
✓Internal link graph rewired from authority pages to money pages

Best for: Teams whose engineers are heads-down on product and won't get to SEO fixes.

Start a Fix Sprint →

Retainer

$697/month

Ongoing monthly execution across all six disciplines, reviewed at month-end.

Rolling monthly

✓Monthly topical-map expansion and publishing
✓Ongoing technical and on-page maintenance
✓Internal linking as new pages ship
✓Written month-end report with Search Console movement
✓No lock-in — cancel any month

Best for: Founders past the fix stage who want the topical map built out month by month.

Talk about a retainer →

WHAT YOU'RE COMPARING AGAINST

Why the numbers look low next to an agency quote

Option	Typical cost	Time to first output
B2B SaaS SEO agency retainer	$3,000–$10,000/month	4–8 weeks (onboarding first)
Standalone agency audit	$2,000–$8,000	3–6 weeks
Freelance SEO consultant	$75–$200/hour	Varies
SERPNAUT audit	$0–$197	48 hours

Agency ranges are indicative market figures for comparable scope, not quotes. The gap is account management, sales overhead, and reporting layers — not analytical depth. See the honest breakdown in SERPNAUT vs a B2B SaaS SEO agency.

WHAT YOU PAY FOR, IN ORDER

Every engagement runs the same four steps.

No contract, no retainer lock-in unless you choose one

WHAT THE MONEY BUYS

Every tier applies the same six disciplines, published in full and free to read in the founder-led B2B SaaS SEO playbook. If you'd rather implement them yourself, that's a legitimate outcome — start with the SaaS SEO checklist. If you'd rather someone else did it, see what the SaaS SEO services cover.

Tiers on this page: Free Audit ($0), Audit ($197), Fix Sprint ($797), Retainer ($697/month).

PRICING FAQ

What founders ask before paying

A founder-grade SEO audit for a B2B SaaS site costs $197 at SERPNAUT, and the first 10 sites each month get the same audit free. Agency audits for comparable scope typically run $2,000–$8,000 and take three to six weeks; the difference is scope creep and account-management overhead, not depth of analysis.