SERPNAUT vs a B2B SaaS SEO agency.
Including the cases where the agency is the correct hire and this isn't.
Get the free audit →Hire a B2B SaaS SEO agency when you have an in-house content team to coordinate, need dozens of pages a month, or run several markets — agencies are built for parallel workstreams. Hire a founder-led consultant below roughly $20K MRR, when nobody owns SEO internally and you need one prioritised fix list executed properly, faster and for two orders of magnitude less.
Same discipline, different operating model.
| B2B SaaS SEO agency | SERPNAUT | |
|---|---|---|
| Who does the work | A strategist scopes it; execution is delegated across a team | The person who writes the audit ships the fixes |
| Typical cost | $3,000–$10,000/month retainer, often 6-month minimum | $0–$197 audit, $797 one-time sprint, $697/month with no lock-in |
| Time to first output | 4–8 weeks after onboarding and discovery | 48 hours to a written audit |
| Capacity | Multiple workstreams in parallel; scales with your team | Ten free audits a month and a small retainer roster — hard ceiling |
| Content volume | High: dedicated writers can ship dozens of pages a month | Deliberate: topical-map order over raw volume |
| Reporting | Dashboards, monthly decks, account-manager calls | A written month-end note with Search Console movement |
| Best fit | Post-Series-A with an in-house content team to coordinate | Pre-$20K MRR where the founder still owns the site |
Agency cost and timeline ranges are indicative market figures for comparable scope, not quotes from any named firm.
Same five dimensions, drawn.
Three situations where you should not hire a consultant.
- You need volume. If the plan requires thirty pages a month across several ICPs, one person is the bottleneck. An agency's writer bench exists precisely for this.
- You need parallel workstreams. Technical migration, digital PR, paid, and localisation running simultaneously needs separate specialists with a coordinator above them.
- You need procurement to sign off. MSAs, SLAs, security review, insurance, invoicing through a vendor portal — an established agency clears that process; a solo consultant often can't.
If none of those describe you, the model on the SaaS SEO consultant page is the cheaper and faster path, and the SaaS SEO services page lists exactly what gets executed.
Start at the diagnosis, not at a contract.
Full comparison against agency rates on the pricing page.
Free Audit
The full founder-led audit, free for the first 10 B2B SaaS sites each month.
Delivered within 48 hours
- ✓Technical health: crawl, render, index, sitemap, schema
- ✓On-page review of your five commercial templates
- ✓Keyword position check against your top three competitors
- ✓Content and entity gaps for your ICP
- ✓Prioritised fix list with estimated traffic impact per fix
Best for: Founders who want to know what's broken before they spend anything.
Fix Sprint
The audit plus implementation — we ship every fix across the six disciplines.
Shipped within 21 days
- ✓Everything in the audit
- ✓Rendering, indexation, and Core Web Vitals fixes shipped
- ✓Titles, H1s, and intent matching rewritten on commercial pages
- ✓Valid JSON-LD deployed across templates
- ✓Internal link graph rewired from authority pages to money pages
Best for: Teams whose engineers are heads-down on product and won't get to SEO fixes.
Choosing between the two
- When you have an in-house content team that needs coordinating, need dozens of pages a month, run SEO across several markets or languages, or need procurement-friendly contracts, SLAs, and formal reporting. Agencies are built for parallel workstreams; a single consultant is not.